“Rootstock Collective was the missing link between projects and funding for building on Bitcoin — the same way Asami is the missing link between Web3 projects and their community of advocates.” – Nubis Bruno, Founder of Asami.
When Web3 projects look for growth, they often face the challenge of cutting through the noise to reach real people who care. This is exactly the problem that Asami set out to solve. Founded by Nubis Bruno, Asami is a platform that connects projects with genuine advocates who amplify their message, not for vanity metrics, but for meaningful, lasting engagement.
“At its heart, Asami is a club where projects meet the people who believe in them,” says Nubis. “We built it as a tool to recognize and reward those who support the ideas they care about. Our goal is to create authentic connections, where advocates gain recognition and projects grow their communities in a sustainable way.”
Asami has grown into a live, fully operational platform, already facilitating more than 8,300 collaborations between Web3 projects and advocates. The concept is simple yet powerful: projects create campaigns, set a budget (in DOC or USD), and Asami’s algorithm identifies real users willing to amplify the message. Advocates then receive modest rewards in DOC and ASAMI tokens, based not on follower counts but on meaningful engagement and influence.
“We wanted to create a system that values real conversations and genuine advocacy,” Nubis explains. “It’s not about bots or empty likes, it’s about people who truly believe in what you’re building.”
When choosing where to launch, Asami found a natural home on Rootstock, the first Bitcoin sidechain and one of the most secure EVM-compatible ecosystems.
“Rootstock is the most Bitcoin-aligned EVM, and that was key for us,” says Nubis. “It’s merged-mining security, low costs, and the maturity of its tooling made it the ideal place for Asami. Plus, DOC, the Bitcoin-backed stablecoin, is perfect for marketing spend and rewarding advocates.”
The journey with RootstockCollective began when the Rootstock Labs team introduced Asami to the DAO. From there, things moved quickly.
“We believed in the DAO’s mission from day one,” says Nubis. “Rootstock Collective is filling a gap in the Bitcoin ecosystem, offering funding, mentorship, and structure to projects that want to grow responsibly.”
Asami received a hackathon award, followed by a Rootstock grant, and went on to become the first official RootstockCollective grantee. The DAO’s support, financial, strategic, and community-based, helped the team iterate quickly and bring Asami to life.
Being part of the RootstockCollective DAO has meant more than just funding. Asami has collaborated with projects like WeSatoshis, Beexo, and Money on Chain, particularly around DOC integration and building a stronger Bitcoin Web3 ecosystem.
“Every campaign we run not only promotes Web3 projects but also increases DOC usage, improves Rootstock wallet adoption, and brings real, trusted voices into the ecosystem,” Nubis shares. “We’re not just growing Asami, we’re helping grow Rootstock.”
With the platform now live and thriving, the Asami team is looking ahead to new milestones:
“Our mission is to keep improving the experience for both projects and advocates,” says Nubis. “We want to create the most transparent and effective way for projects to grow, with the community’s help.”
If you’re passionate about supporting meaningful projects, you can join Asami at asami.club. Follow @asami_club and @asami_club_es to stay up to date, or encourage your favorite Web3 project to run a campaign.
“All feedback is welcome,” Nubis adds. “Asami is built for the community, and the more we learn from advocates, the stronger this ecosystem becomes.”