From protocol integrations to public goods infrastructure, WakeUp Labs is helping DAOs, startups, and large-scale Web3 platforms go from idea to execution. Now ready for support on RootstockCollective.
WakeUp Labs is a Web3 software development company that designs and delivers infrastructure for DAOs, startups, and corporations. With deep experience in blockchain protocols and open governance, the team supports projects at every stage of the development lifecycle; from smart contract engineering and protocol tooling to governance design, ecosystem growth, and long-term product strategy.
Their work spans high-profile Web3 ecosystems like Arbitrum, Optimism, Aztec, Velora (formerly ParaSwap), Coinbase, and Rootstock. It includes startup and protocol development support for Num Finance, Win Invtestments, Basilic, and others.
Whether helping a DAO launch an on-chain rewards system, building interfaces for DeFi protocols, or advising corporations entering Web3, WakeUp Labs focuses on one thing: delivering functional, scalable blockchain infrastructure that’s designed for real-world use.
Team: Milton Berman (CEO), Gonzalo Silman (COO), Maximiliano del Hoyo (CBDO)
Location: Argentina
Company Website: wakeuplabs.io
Twitter: @wakeuplabs
LinkedIn: WakeUp Labs
Milton Berman, CEO
Milton is an Informatics Engineer with 16+ years of experience in software engineering. A former Project Manager at Rootstock Labs and CTO at Widow Games, he now leads product strategy and team delivery at WakeUp Labs.
Gonzalo Silman, COO
An economist and former professor of History of Economic Thought, Gonzalo leads operations at WakeUp Labs, driving ecosystem research, governance strategy, and cross-functional execution.
Maximiliano del Hoyo, CBDO
Max brings over 15 years of business development experience and was previously Head of Global Partnerships at Rootstock Labs. At WakeUp Labs, he focuses on strategic relationships, protocol growth, and network expansion.
WakeUp Labs builds across multiple layers of the Web3 stack. Their services include:
The team has contributed directly to Rootstock, Ethereum-based L2s, and several startup launches, helping unblock technical bottlenecks and ship products faster. Their modular approach makes them especially well-suited to DAO ecosystems, where transparency, open communication, and ecosystem alignment are essential.
WakeUp Labs has a long-standing relationship with Rootstock. Two of its founders, Milton and Max, previously worked at Rootstock Labs, and the team has supported the ecosystem with infrastructure, advisory, and tooling since the early days.
For WakeUp Labs, Rootstock’s commitment to decentralization, security, and Bitcoin alignment made it a clear long-term partner. As the only Bitcoin sidechain with merge mining and a live DAO (RootstockCollective), Rootstock offers a unique blend of security, openness, and technical maturity.
“Rootstock was a no-brainer for us. Back in the day, if you searched anything about blockchain technology in Argentina you ran into Rootstock. Now it’s the only Bitcoin sidechain with merge mining and a DAO behind it.” – Gonzalo Silman, COO
WakeUp Labs continues to choose Rootstock because it aligns with their values, and because the community is actively pushing toward usable, scalable infrastructure on Bitcoin.
WakeUp Labs was engaged with RootstockCollective well before it officially launched. As ecosystem contributors and former Rootstock Labs leads, the team helped deliver foundational infrastructure, from bridge validator nodes to protocol SDK fixes, and have worked alongside grantees and ecosystem developers.
Their DAO participation so far includes:
“Even before the DAO was formalised, we were contributing. Now we’re looking to play a bigger role in governance and shared infrastructure.” – Milton Berman, CEO
WakeUp Labs has worked with several Rootstock ecosystem builders, including teams like Tropykus on integrations, product feedback, and technical alignment. While not all collaborations have been within the Collective framework, the team maintains deep relationships with DAO contributors, grantees, and token delegates.
Their current contributions include:
The team is especially focused on helping DAOs and protocols that need transparent, technically capable public service providers, something many private firms can’t deliver.
WakeUp Labs is entering its next phase of growth. Having tripled revenue year over year and expanded their client base globally, the team is now focusing on deeper ecosystem engagement, especially within the RootstockCollective DAO.
You can follow WakeUp Labs on Twitter and LinkedIn to stay up to date on new launches, product collaborations, and governance proposals.
They are currently seeking feedback from:
WakeUp Labs encourages open dialogue with the community. If there’s a tool missing, an interface that needs improving, or a product idea that’s not getting traction, they’re ready to help build it, with full visibility and alignment.
WakeUp Labs represents exactly the kind of long-term ecosystem builder the RootstockCollective DAO was created to support. They combine deep technical experience with a shared mission to grow decentralized infrastructure, improve usability, and unlock the full potential of Bitcoin-powered ecosystems.
Their unique position as both contributors and ecosystem advisors makes them a valuable force for shaping Rootstock’s future — not just through code, but through community, coordination, and care.
“Rootstock’s DAO feels like a natural evolution of the protocol. It aligns with their core values and puts Rootstock in a position to lead Bitcoin’s next chapter.” – Maximiliano del Hoyo, CBDO